01 / LAYERS
THE ICHI HOODIE
Quiet from the front. All flavor from the back.
AZABU FOODS / OFF THE MENU
UMAMI
YOU CAN
WEAR.
Big flavor. Bigger characters.
A little Tokyo for your everyday uniform.
UMAMI! GOOD TASTE. NEW THREADS.
01 / THE ICHI HOODIESAME CREW. NEW UNIFORM. 
UMAMI EVERYTHING. 
COMING SOON. 
SAME CREW. NEW UNIFORM.
UMAMI EVERYTHING. COMING SOON. SAME CREW. NEW UNIFORM.THE FIRST DROP / A TASTE OF WHAT’S COMING
GOOD TASTE.
NO DRESS CODE.
From your favorite jar to your favorite layer.
Meet the merch concepts taking shape.
A LITTLE EXTRA ON TOP.
UMAMIAF
Big umami. Small AF.
The everyday tee, with a little attitude.
Design concepts. Designs, colors and fabrics may change.
HIS & HERS / TWO CITIES, SAME APPETITE
OUT OF THE JAR.
INTO THE CITY.
Turquoise, chili orange, and a little everyday umami.
Coordinated hoodies. Wear whichever flavor feels like you.
01 / SHIBUYA, TURNED UP.
Ichi in turquoise. Take in chili orange.
02 / KYOTO, TAKING IT EASY.
A softer palette. The same big personalities.
AI-generated styling concepts, not finished garments. Design finalization is underway. Designs, colors and fabrics may change.
SMALL THINGS. BIG PERSONALITY.
TAKE THE
CREW WITH YOU.
03COMING SOON
THE FLAVOR CREW PINS
A little umami for your jacket, tote, or everyday carry.
04COMING SOON
STICK WITH THE CREW
Five familiar faces. Your laptop’s new lunch companions.
Design finalization is underway. Designs, colors and fabrics may change before release. Final sizing, pricing and availability will be confirmed later.
THE SAME CHARACTERS YOU KNOW FROM THE JAR
FIND YOUR FLAVOR.
AVAILABLESOON-ISH.GOOD THINGS TAKE A LITTLE TIME.
CALL DIBS
ON YOUR FLAVOR.
Tell us what you’d like to wear. We’ll share merch launch news when the collection is ready.
This is a separate merch interest list, not a food pre-order. Your preferences aren’t a confirmed order or reservation. No payment is taken.
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